Hotel Balears lowering to 15 percent the price of the package tour to promote the early and counter forecasting a decline of 20 percent in sales for the season.
The campaign launched by the hotel industry will continue until April. The aim is to stimulate the market and offer to tour some favorable sales expectations to keep their programming air and cuts that do not materialize augurs chain management.
This initiative will add promotional campaigns crash in the UK and Germany. According to Vazquez, president of the Association of Hotel Chains, “the consumer will not give up their holidays, but delayed the purchase because they expect a better price.” Before the crisis, tourists will probably choose to shorten their stay and cheaper options than in the past.
“The year is complex, but they are taking all possible measures,” he said yesterday Aurelio Vazquez, who emphasized that this situation is repeated in the main competitors, apart from Morocco and Turkey, and assured that “no time” to remedy the situation with “the tools and strengths of the available Balears.
Vazquez said it is important not to make decisions that compromise the medium term, as the market is in a very volatile situation “and the statistics may experience significant changes in a few weeks. At this time falling reserves ranging from 10 percent of Mallorca, Ibiza and Menorca 15 percent for the German market, and 12 percent of the Pitiusa increased to 20 percent of Menorca for the British market .
