Menorca is a territory with a wide diversity of traditional, artisan and unique productive sectors and activities. It has also been an island that for many years was able to maintain a perfect balance between the industrial, agricultural and tourist economy, until this model was transformed into a new service economy full of new challenges. Today Menorca looks towards the horizon of a globalised world in a clear commitment to conservation, proximity and authenticity, which have become prized values that make up our island as a place with a unique essence and way of doing things.